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Stefan Eriksson, 2018-08-20

Why video conferencing strengthens your brand

As you are undoubtedly aware, these days what you do is more important than what you say you do. As a brand, you have to walk the talk or you will be hung out to dry pretty soon. And one of the most critical issues for both millennials and the younger workforce is climate change and the concerns of Mother Nature. However, it’s easy to give your fellow employees a tool that can assist them in their drive to help the organization be part of the change for good.

The environment is still of great concern to the significant workforce of highly educated millennials (age 21-37). According to “The 2017 Deloitte Millennial Survey”, 31% of the millennials in mature markets and 29% in the emerging markets feel that the environment is one of the three issues they are personally most concerned about. In the same survey, we can see that only 13% of employers currently address the issues of “Climate change/protecting the environment/natural disasters”. 

Taking part is important

On the other hand, 59% of the millennials feel they have accountability on issues regarding “protecting the environment”. So the environmental cause is really up for grabs for any employer that is concerned about employer branding and overall brand reputation today. Not to mention the underlying seriousness around global climate change itself, of course. At the end of the day, this can impact us all in a negative way if we do not act now.

Part of the solution

Of course, a great video conferencing solution is not going to resolve the issue singlehandedly. But giving employees an easy way to decrease their business travel is an obvious way of addressing the issue of climate change and of meeting the environmental concerns of both millennials and the younger workforce.

The report from Deloitte: 

https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
 

Stefan Eriksson

Chief Marketing Officer

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Ralf Kalker
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Ralf Kalker
Ralf Kalker
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Ralf Kalker
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Peter Gasparro
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Patrick Wiltse
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Patrick Wiltse
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Patrick Wiltse
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Patrick Wiltse
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Jörgen Rönnqvist
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Mattias Hedin
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Patrick Wiltse
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Patrick Wiltse
Patrick Wiltse
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Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
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Key Account Manager



Jörgen Rönnqvist
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Mattias Hedin
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Key Account Manager


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Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

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Regional Sales Director



Peter Gasparro
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Patrick Wiltse
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Patrick Wiltse
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Simon Chin
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Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
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Key Account Manager



Nipun Khanna
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Jeff May
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Patrick Wiltse
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Simon Chin
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Ralf Kalker
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+49 (0)221 959 2220


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Simon Chin
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Ralf Kalker
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Regional Sales Director
+49 (0)221 959 2220


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager



Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager



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  • 1

    Africa Telco Business (PTY) Ltd

    Unit 7 Coram Office Park, Ferero Road, Randparkridge

    0027117924962

  • 2

    Aria Technologies Africa (PTY) Ltd

    24 Tsessebe Crescent Building 9, Corporate Park South Midrand, 1685, South Africa

    0027112030360

  • 3

    Electronic Communications Network (PTY) Ltd

    Unit 10, Growthpoint Business Park, Midrand, Gauteng

    002710590000

  • 4

    Trenic Industries (PTY) Ltd

    Unit C, Building 2, 5 Woodlands Drive Office park Woodmead 2191, South Africa

    0027114664278

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Nipun Khanna
Nipun Khanna
Regional Sales Manager - India & Middle East



Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager



Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
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Key Account Manager


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Ralf Kalker
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Regional Sales Director
+49 (0)221 959 2220


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Simon Chin
Regional Sales Director APAC



Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220


Jeff May
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Peter Gasparro
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+49 (0)221 959 2220


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Ralf Kalker
Ralf Kalker
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+49 (0)221 959 2220


Patrick Wiltse
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