• Tips


How To Unleash The Power Of The Hybrid Workplace

Embracing the new hybrid work culture can be a tricky challenge to find the right balance and ensure a successful transition. Here we reveal the latest tips and advice, together with insights about how successful companies are unleashing the power of flexible working to generate cost savings, revenue gains and increased productivity.

We believe more online meetings will take place across more locations, as not everyone will return to the office in the way they did before. The workplace of the future is being reshaped based on a mix of in-office and remote working. There’s no going back! 

The pandemic speeded-up pre-existing trends of working in new ways from different locations. A new era is dawning. Are you ready?

Backed by independent analysis and our own front line expertise – as a leading collaboration device manufacturer – we predict a continuing increase in hybrid working, with a workplace revolution inspiring growing demand for higher quality endpoints.

So just what are the secrets to success?

In the future many companies will create a new ecosystem, with a central office used to host clients, foster inspiration and facilitate collaborative sessions – complemented by virtual interaction via flexible working and meeting options.


The most successful companies...

  • provide employees with a choice of work location
  • provision more video and audio devices for work from home
  • are more likely to be deploying video to all or most meeting rooms
  • are more likely to use video for most meetings and see it as critical business technology
  • consider the ability of meeting rooms to support multiple meeting apps of high importance
  • refresh meeting rooms every three years


Another important factor is being able to use flexible vendor agnostic hardware that works across multiple platforms - which is both easy to use and set-up too. These observations are endorsed by strategic advisory analysts Metrigy. Their latest 160-page report is based on almost 400 global companies with mean annual revenue of $1.4 billion.*

Of those a ‘success group’ was identified based on above average cost savings, revenue increase and productivity gains derived from their investments in collaboration technology. Easier collaboration, more efficient meetings, increased project capacity and reduced travel expenses are some of the many benefits achieved.

Measurable differences

Just over 70% of these ‘most successful companies‘ saw value in equipping employees with high quality endpoints. But it can be a bit of a jungle out there to find the right equipment for the right room. One size doesn’t fit all so Konftel has created an interactive Room Type Guide to optimize the decision-making process. 

The interactive Room Type Guide is a simple tool created to optimize the decision-making process.


Almost 60% of the success group use video for most meetings. In general 44.9% of all companies surveyed have seen an increase in video use over the latest three month period. Video and audio performance are viewed as the main meeting metrics. Successful companies are also less likely to view the office as a place just for work – but also a collaboration hub for meetings and face-to-face interaction.

In addition more employees can choose if they want to work from home, although location depends on their role. The research also highlights how increasing video use inspires greater success, with higher levels of video in all meeting rooms and wider levels of general deployment. The success group is using or planning to deploy greater numbers of webcams, compared to standard companies. 

Individual choice matters

Konftel recognize it’s completely natural for people to want to use their own laptop for the apps and collaborative tools they prefer or have been provided by their IT department. So we’ve developed a Bring Your Own Meeting blueprint for hassle-free conferencing. This ensures people have the same familiarity and confidence when sitting on their own or joining colleagues to link up for a wider video conference. Over 80% of the success group find multi-app access of moderate or high importance.

The freedom to choose between cloud meeting apps is high priority.


In addition to high quality technology, one of the most crucial factors is consulting with staff, keeping them engaged and planning ahead. As transition accelerates, it’s important to recognize what change means for individuals. Try and find the optimum way forward that works for all parties as part of a collective approach. A company’s success lies in its people. Understanding individual needs should be a key focus and balanced against general business goals.

Journey to success

Many successful companies from around the world are already embracing hybrid working based on greater use of video meetings, to reap long-term rewards. The time to act is now!

*The Unified Communications Management and Endpoints report 2021-22 has been produced by strategic advisory analysts Metrigy. The study highlights successful methods for supporting remote, in-office and hybrid collaboration.

Download our dedicated room guide brochure.

Go green and modular 

With growing global demand for hardware, this inevitably increases the environmental impact of manufacturing processes. But here at Konftel we have extended our Climate Neutral certification which means all greenhouse gases have already been offset, so users can ‘conference with a clear climate conscience‘ from the very first meeting. It’s also important to choose technology that is modular and can grow with needs – from performance upgrades to device management. It’s vital to future proof investment.