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Stefan Eriksson, 2018-08-20

Why video conferencing strengthens your brand

As you are undoubtedly aware, these days what you do is more important than what you say you do. As a brand, you have to walk the talk or you will be hung out to dry pretty soon. And one of the most critical issues for both millennials and the younger workforce is climate change and the concerns of Mother Nature. However, it’s easy to give your fellow employees a tool that can assist them in their drive to help the organization be part of the change for good.

The environment is still of great concern to the significant workforce of highly educated millennials (age 21-37). According to “The 2017 Deloitte Millennial Survey”, 31% of the millennials in mature markets and 29% in the emerging markets feel that the environment is one of the three issues they are personally most concerned about. In the same survey, we can see that only 13% of employers currently address the issues of “Climate change/protecting the environment/natural disasters”. 

Taking part is important

On the other hand, 59% of the millennials feel they have accountability on issues regarding “protecting the environment”. So the environmental cause is really up for grabs for any employer that is concerned about employer branding and overall brand reputation today. Not to mention the underlying seriousness around global climate change itself, of course. At the end of the day, this can impact us all in a negative way if we do not act now.

Part of the solution

Of course, a great video conferencing solution is not going to resolve the issue singlehandedly. But giving employees an easy way to decrease their business travel is an obvious way of addressing the issue of climate change and of meeting the environmental concerns of both millennials and the younger workforce.

The report from Deloitte: 

https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
 

Stefan Eriksson

CMO

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