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Tommy Edlund, 2021-02-10

Be More Than Dressed For Success

The traditional daily office commute has changed forever, replaced by more hybrid ways of working – where it’s not just the way people dress that determines their success.

Pre-pandemic, some surveys suggest just five per cent of workforces were based from home. Now it is set to rise exponentially with almost 80 percent wishing to work remotely in some capacity. More than half of companies are planning to increase collaboration spend, with healthcare and education two of the hottest sectors just now. More than a third will increase meeting rooms investment. Furthermore it is estimated it will take three years for business travel to reach previous levels, if at all. 

The world of work has changed forever and that means businesses best-placed to adapt, are the ones where the quality of audiovisual communication is a top priority. The workplace really is now a hybrid one in the truest sense. For many it will be part work from home, part come into the office.

High-quality, sustainable audio and video conferencing is at the centre of this new operating model – where choosing the right equipment for the right location is crucial. It’s about ensuring call quality is uniform across the board, regardless of where a user is physically located.

Quality Counts

Once, video and conference calling was something we did as a last resort, now even the most business-critical meetings are conducted in that way. That’s why quality is so important. People are spending longer in video meetings than they ever did pre-pandemic, so user experience is also right up there with quality, whether people are in their home, at the office - or working in vertical sectors such as education and healthcare.

You really notice if you’re in a virtual meeting and a participant’s audio and video quality pops. It used to be a suit or a handbag or a watch that impressed in a physical meeting room, now it’s the sharpness and clarity of a video feed. And if you’re sharp and clear, your presentation or your negotiation or whatever it is you’re doing in that meeting is 100 percent more impactful. If you’re choppy, then your contribution is undermined. And we’re way past the days when we can get away with blaming that on working from home.

Corporate Currency

In the early days, many businesses didn’t invest in high-quality kit. Now they see audio and video quality as a differentiator so they are playing catch-up. Key hires are weighing up job offers based on the quality of the audio-video kit they will be given to use. And that really is a sign that the hybrid model is here for good.

Where we work has become an irrelevance – it’s what we look and sound like on-screen, that’s the new corporate currency.

Tommy Edlund

Director of Global Sales

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Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager


Holli Hulett
Holli Hulett
Channel Manager


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Jeff May
Jeff May
Regional Sales Director


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Peter Gasparro
Peter Gasparro
Regional Sales Director

Holli Hulett
Holli Hulett
Channel Manager


Nipun Khanna
Nipun Khanna
Regional Sales Manager - India & Middle East


Peter Gasparro
Peter Gasparro
Regional Sales Director

Holli Hulett
Holli Hulett
Channel Manager


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Holli Hulett
Holli Hulett
Channel Manager


Peter Gasparro
Peter Gasparro
Regional Sales Director

Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
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Peter Gasparro
Peter Gasparro
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Holli Hulett
Holli Hulett
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Holli Hulett
Holli Hulett
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Simon Chin
Simon Chin
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Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
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Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager

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Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager

Dina lokala återförsäljare

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Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220
Holger Klenner
Holger Klenner
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+49 (0)2173 499 5841
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Lothar Schumann
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Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager


Holli Hulett
Holli Hulett
Channel Manager


Peter Gasparro
Peter Gasparro
Regional Sales Director

Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Simon Chin
Simon Chin
Regional Sales Director APAC


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager


Nipun Khanna
Nipun Khanna
Regional Sales Manager - India & Middle East


Jeff May
Jeff May
Regional Sales Director


Peter Gasparro
Peter Gasparro
Regional Sales Director

Holli Hulett
Holli Hulett
Channel Manager


Simon Chin
Simon Chin
Regional Sales Director APAC


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Jeff May
Jeff May
Regional Sales Director


Simon Chin
Simon Chin
Regional Sales Director APAC


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager


Jeff May
Jeff May
Regional Sales Director


Holli Hulett
Holli Hulett
Channel Manager


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Dina lokala återförsäljare

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Jeff May
Jeff May
Regional Sales Director


Holli Hulett
Holli Hulett
Channel Manager


Jeff May
Jeff May
Regional Sales Director


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager

Dina lokala återförsäljare

Visa alla
Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Holli Hulett
Holli Hulett
Channel Manager


Jeff May
Jeff May
Regional Sales Director

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Holli Hulett
Holli Hulett
Channel Manager


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Jeff May
Jeff May
Regional Sales Director


Jeff May
Jeff May
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  • 1

    Africa Telco Business (PTY) Ltd

    Unit 7 Coram Office Park, Ferero Road, Randparkridge

    0027117924962

  • 2

    Aria Technologies Africa (PTY) Ltd

    24 Tsessebe Crescent
    Building 9, Corporate Park South
    Midrand, 1685, South Africa

    0027112030360

  • 3

    Electronic Communications Network (PTY) Ltd

    Unit 10, Growthpoint Business Park, Midrand, Gauteng

    002710590000

  • 4

    Trenic Industries (PTY) Ltd

    Unit C, Building 2, 5 Woodlands Drive Office park
    Woodmead 2191, South Africa

    0027114664278

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Nipun Khanna
Nipun Khanna
Regional Sales Manager - India & Middle East


Jeff May
Jeff May
Regional Sales Director


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager


Jörgen Rönnqvist
Jörgen Rönnqvist
Area Sales Manager Nordic and Baltic countries

Mattias Hedin
Mattias Hedin
Key Account Manager

Dina lokala återförsäljare

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Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Simon Chin
Simon Chin
Regional Sales Director APAC


Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Jeff May
Jeff May
Regional Sales Director


Peter Gasparro
Peter Gasparro
Regional Sales Director

Holli Hulett
Holli Hulett
Channel Manager


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  • 1

    MyCOMtn SARL

    19 Rue Abou Baker Elbekri
    1073 Montplaisir Tunis
    Email: contact@mycomtn.com

    +216 70028000

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Jeff May
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Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

Ralf Kalker
Ralf Kalker
Regional Sales Director
+49 (0)221 959 2220

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Jeff May
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Peter Gasparro
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+49 (0)221 959 2220

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